GLOBAL MARKETING Essay Example | Topics and Well Written Essays - 1250 words

GLOBAL MARKETING - Essay ExampleThe techniques and the methods that the companies incorporate to adapt these factors determine not only their ability to distinct or ramify their products and themselves from their contender but also their success holistically (Sutltle, 2009).This encompasses the norms, culture, population changes, demographics, and lifestyle. They influence the industry in different ways. For an instant, a clothing company has to create innovatively styles that are openhearted to different cultures especially of the groups that are dominant and represent the largest segment of the company market. The creation of the different styles of cloths should be within the norms of the society that is perceived to produce the likely consumers (Sutltle, 2009).These include factors such as demand, production, and the availability of resources. For an instant, the scarcity of material for production may compel the companies to engage in substitute products. In addition, a comp etitor may introduce clothing styles that have the potential of luring the consumers hence shift in the demand for the earlier fashioned cloths (Sutltle, 2009).The industry has been influenced by issues such as the rights of the workers and laws related to child labour. Union workers have often called for industrial actions such as strike and picketing in aggravating for increases in wages. In turn, it impact negatively on the production of clothing products (Sutltle, 2009).The influence of the economy can either be positive or negative. During periods of economic boom, individuals tend to have relatively to a greater extent disposable income hence they spend a lot on cloths hence increase in companies sales. The converse is true during economic crisis. These factors therefore, shape the competitive organise and the intensity of competitive rivalry in the industry (Roll, 2005).The trends of the industry in the US are characterized by the companies operating retails that are