Marketing Business Analysis of Costa Coffee Company Term Paper

Marketing telephone line Analysis of costa Coffee Company - Term Paper ExampleCosta is currently the pencil lead coffee chain in the UK in an industry that is highly competitive and rapidly growing. In cattiness of the current contraction forces within the global and UK economies, Costa has been able to expand sufficiently in the appear economies as well as in its domestic market in the UK. Costas brand focus on its various renowned coffee brands has been equaled with portfolio growth and development into new areas of service. Costa operates from the civil parish and market township of Dunstable as its main headquarters, situated in Bedfordshire England. Although leading its major competitors in terms of physical stores, it comes present moment to Starbucks regarding market share. Costa is completely owned by Whitbread. Among its major competitors, it has cut out its market niche by being the only coffee chain that offers hand-make coffee products to its clients. Costa Coffee has many brands, among them Miscela, Macinatura, Macchina and Manna. Costa particularizes with Italian made coffee as their products suggest. All Costa coffee shops have been installed with Italian made Espresso machines. All these machines have been perfectly tuned to a long period to attain wide volumes of flawless coffee. Their special blend of Arabica and Robusta coffee is slowly roasted to perfection, much to the satisfaction of their clients. Towards the end of the stratum 2010, Costa acquired a market share of 37.7% to become the biggest coffee franchise within the UK. Bruno Costa and Sergio started the company in the year 1971, which later became part of the Whitbread franchise in 1995.

Topic on the assignment sheet Essay Example | Topics and Well Written Essays - 500 words

Topic on the assignment sheet - Essay Example humor change is here, with us to stay due to the reality that, even if corrective measures to reduce the rate of emissions, clime change volition still exist (Gov. UK, par 7).Climate poses a lot of risks to the environment, with a potential of totally ever-changing the climatic conditions of the areas affected. Climate change increases the vulnerability of the regions adversely affected to risks, dangers or disasters. This influences the processes of decision making in that, the risks vulnerable regions are more likely to be protected from further degradation as they may cause loss of lives and the destruction of properties. The aspect of protection of the environment is highly considered in addressing the possible outcomes of humour change in the regions of the world (Dun empennage, par 3).The protection of the people from the adversity of the impacts of climate change entrust imply the changes in the ways to handle the future proba ble (Duncan, par 4). The inculcation of the future in the plans is in line with the trends of climate change in the world and specifically in the effect of the future. Methods essential be put underway to address the issues that causes climate within the societies. The government and the NGOs together with some stakeholders can be involved in the decision making on what amounts of wastes should be generated while per households. if the possibility of climate change posing future impacts to the people and environment, the decision making process should not be flawed.Climate change presents problems that are exhibited in the current ecosystems and the problems they o posses. Through the impact is hard to determined and figure in the near future the problems, the trends can be realized and therefore the spread can be gauged to be very detrimental to the people. The policy makers therefore will have to incorporate the well posit to plant tree planting as a means to

Annotated Bibliography for Organizational Analysis Essay

Annotated Bibliography for Organizational Analysis - Essay ExampleThe Political Frame recognizes the precedent play within and between institutions. The Symbolic Frame believes that schools produce symbols to create commitment and meaning. This article is consequential, because it describes varied forms of leadership. However, it does not consider that some school leaders may be integrating these different frame work. This book of facts is important to my field of study, because it will help me analyze and prescribe the best frameworks for different goals and conditions in the provision and Doctrine Command. Managementhelp.org. (no date). What is an open placement? Retrieved from http//managementhelp.org/misc/orgs-open-systems.pdf This article describes the main elements and concepts of an open system. An open system is a system that interacts with its external environment through feedback processes. Some of the important components of an open system argon inputs, processes, ou tputs, goals, assessment, and learning. This article is a good source of the basics of an open system, but further research on its real-life applications is needed to guess its strengths and limitations further. This source is important to my field of study, because I expect to know how the Training and Doctrine Command works as an open system and what can be done to exploit the advantages of this system. I also want to learn the issues with an open system, especially in how the external environment affects the internal system. Nadler, D.A., & Nadler, M.B. (2000). The Congruence framework - a roadmap for understanding judicatureal performance. Mercer Management Journal, (13), 4-10. Retrieved from http//www.oliverwyman.com/deu-insights/MMJ13-OrganizationalTrans.pdf Nadler and Nadler (2000) argued that the congruence framework analyzes the roots of organizational performance. They described that it is not a prescriptive mildew, but an analytical framework that helps leaders unders tand the interaction between social and proficient factors that affect the performance of each organization, so that people can design and execute their own solutions to their organizations distinctive performance problems. The strengths of the article are its explanation of the components of the congruence model and its application of the model on the Harley-Davidsons case. Its weakness is that it was not tested empirically using other companies and industries. This source is important to my field of study, because it will help me analyze the best way to implement large-scales changes to the Training and Doctrine Command. McLeod, S. (2007, June 25). Bolman & fold frameworks. Big think.com. Retrieved from http//bigthink.com/ideas/bolman-deal-frameworks McLeod explains the Bolman & Deal frameworks. These frames are different on their main beliefs about schools as organizations, and the means in achieving their goals. The strength of this article is that it underlines that it is pos sible to use all frames in understanding and resolving school problems and in implementing organizational changes. It is not an academic source, however, and it will help to do more research on these frameworks and how they are actually used or changed during design and implementation changes. This source is important to my field of study, because I am interested in knowing different ways of analyzing issues in the Training and Doctrine Command and in determining the best leadership approaches. Bolman & Deal fr

Community and public health nursing outbreak Coursework

companionship and public health nursing outbreak - Coursework ExampleCoronaviruses are mutual throughout the globe and tarnish both pieces and animals. The effects of coronaviruses range from mild to moderate with others like the severe acute respiratory system causing severe effects. The paper will analyze coronaviruses presenting the effects and approaches the community can drive in overcoming these conditions.The coronavirus that the paper will discuss is the set East respiratory syndrome coronavirus. Coronaviruses indicate a gravid family of human and animal viruses that lead to a range of illnesses. The Middle East respiratory syndrome coronavirus is caused by a virus and was first discovered in 2012 in Saudi Arabia. The illness assumed the word Middle East following its origin but has since spread to various regions. The coronavirus causes severe acute respiratory disease that result in death following the shortness of breath (CDC, 2015). Ever since the discovery in Sa udi Arabia, the coronavirus has been reported in some other countries. These countries include Qatar in 2012, Jordan in 2012, United Kingdom in 2013, France in May 2013, United States in April 2014, South Korea in May 2015, China in 2015, and Lebanon (McIntosh, 2015).The master(a) source that triggered the Middle East respiratory syndrome coronavirus is yet to be established. The precise routes and modes of transmission from human to human have not been identified. However, there is clear evidence that the virus gets passed from one person to another. The Ministry of Health of Saudi Arabia (2014) recommends standard precautions for management of the transmission of the Middle East respiratory syndrome. The precautions should include contact and airborne methods when traffic with any suspected cases, probable or the confirmed cases. Those suffering from respiratory illnesses or hypoxemia are at a higher risk of acquiring the virus through elective procedures,

Commodities Marketing Essay Example | Topics and Well Written Essays - 1500 words

Commodities Marketing - Essay ExampleCommodity products much(prenominal) as metals, fuel, and agricultural products have a much higher risk in this regard (Damodaran 2008). This is wherefore any manager running an agricultural business should be able to manage these risk in order to help he business to navigate all the seasons in a year without existence brought done by the changing prices. Nature of risks for an agriculture business The kind of risk that an factory farm faces is non just tied to the prices of the commodity it sells. It is also related to the price changes in the farm inputs (Damodaran 2008). If the farm inputs append in price in a dramatically short time, the business give have to overhear this shock and may not be able to sell its products at a price that will return its costs of production and give the business a profit margin. One thing that is about necessary to understand about agriculture products is that they have at least two main feature article t hat expose them to the risk of price change. These are as follows Affected by weather and seasons The seasonal nature of agricultural commodities is something that affects the way the products navigate through the market during the calendar year. For instance, during the time when there are in any case many tomatoes in the market, prices of the tomatoes will go down and this can affect the sodbuster because the famer (agribusiness man) may not be able to recover their cost of production. ... If the farmer is farming vegetables and fruits, the farmer can use viridity houses and be able to deliver the goods to the market during the time those particular goods are out of the season and consequently be able to have an upper hand in demand and supply equation. There are on the other hand various issues in regard to this. To begin with, not all the agribusiness products can be cushioned from risk in this way. Secondly, even for those products which can be headed in this way, they wo uld thus far need more hedging because this does not guarantee that the markets will be stable. This therefore essence that the farmer may still need to hedge their business farther using more formidable means of risk management tools. Perishable goods Most agricultural goods are perishable and therefore have no long shelf life in which to wait for the products to wait for the price shock to pass. For instance, once vegetables slide by their time to be harvested, they have to be harvested as soon as possible, or they will go bad. At the same time, once they are harvested, they have to be moved immediately before they expire. This leaves the farmer at a disadvantage and may make them to be vulnerable to the forces of demand and supply. Substitute products To ply to the risk of the perish-ability, most of the agricultural goods have substitute products in the market and agricultural products can be replaced by so many other products. This leaves the consumers with a choice to choo se the substitute product with the net price tag on it. From the side of the farmer, though this is not ideal because it leaves the farmer in a position where they are not able to negotiate for a better price. This makes

The Challenges Faced by Small and Medium Scale Enterprises in Nigeria Dissertation

The Challenges Faced by Small and Medium Scale Enterprises in Nigeria - dissertation ExampleThe study will therefore cover these topics and will try to determine the issues faced by the SMEs in Nigeria. 3. Aims of the dissertation To identify the issues and the challenges faced by the SMEs in Nigeria. To recognize how the SMEs of Nigeria argon presently relations with it To provide recommendations regarding how the situation of SMEs in Nigeria can be improved 4. Dissertations position in the existing literature Small and Medium Enterprises (SMEs) be the nice firms or companies whose takes of employees are good less and operate independently (Analoui and Karami, 2003). Moreover, the yearly turnover of these companies is less as and when compared with a large organization. However, in many countries SMEs outnumber large organizations by a broad margin. According to reports, every year well-nigh 600,000 new SMEs are registered throughout the world. However, only 10 % of them sustai ns in the market. The remaining 90 % close plenty within two years of operation (Teall, 2012). Throughout the world teensy scale and micro enterprises are considered as an instrument of driving the economic growth (Johnson and Turner, 2010). Apart from that, they also play a all-important(a) use in creating employment opportunities in a country. For this reason, especially government of most of the developing nations bring on put in tremendous efforts to enhance the competences of small and medium scale enterprises. However, despite the governments effort and cooperation from financial institutions, SMEs read fallen short of expectations in many countries of the world. Similarly, in the context of Nigeria, SMEs have failed to meet the governments expectation and have not played a vibrant role in the economic prosperity of Nigeria. This has caused serious concerns that whether SMEs have the capacity to bring economic development in Nigeria. SMEs have to deal with several challe nges which reduce their capability to function and contribute substantially to the national thrift (Onugu, 2005). This study will identify and examine the challenges faced by small and medium scale enterprises in Nigeria. Once the challenges are identified, the study will also recommend some of the possible ways by which the challenges can be surmounted. 4.1 Characteristics of SMEs in Nigeria As such, there is no definition of an SME, as the classification of businesses into small scale and large scale is based on qualitative judgement and is also subjective in nature. in addition, different countries have set different criteria for judging and classifying a SME. In order to allude an example, countries such as UK, USA and Canada consider the number of paid employees and annual turnover to categorize businesses (Ayyagari, Beck and Demirguc-Kunt, 2005). In the context of UK, a business is said to fall under the SMEs, if it has an annual turnover of ?2 zillion or less and cumulativ e employee strength of less than 200. On the other hand in Japan, small scale enterprises are defined in terms of paid up capital, type of industry and the number of paid employees. Consequently, in Japan the manufacturing companies are tagged as SMEs if they have ? 100 million as the paid up capital and around 300 employees. The wholesalers are classified as SMEs if they have ? 30 million as paid up capital and 100 employees. The services and retail trade are considered SMEs if they